Welcome to DC, Joe & The Juice

It was over a year ago that Danielle, upon returning from a trip to NYC, first told me about Joe & The Juice. And when we found out that a DC store was in the works, we were both so excited. Joe & The Juice isn’t just like any other coffee shop. Yes, they are also a juicery, but there’s more to it that makes it so unique. I’ve been in touch with Kasper Garnell, Head of Branding & Communication with the company, since the fall. We’ll let him share with us what makes them special. All photos are courtesy of Joe & The Juice.

Keep caffeinated,

Lauren

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THE INTRO

At Joe & The Juice we have one single bean and one single way of brewing it. Here’s a bit of background on its journey from the mountain valley of Honduras to the espresso in your cup.

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THE BEAN

Our bean is grown in the Subirana Azul Meamber region, 1300 meters above sea level. The bean is produced and processed by the locally owned cooperative COMISUYL. The 140 members of this small cooperative are setting new standards in sustainable coffee production and processing, as they own and operate the first wet mill (process plant) powered only by sustainable energy. It is run by solar power during the day and locally produced bio fuel at night. This is a huge step in stopping the deforestation in Honduras caused by excessive coffee production, and we at Joe & The Juice are really proud to be a part of this.

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In addition to focusing on renewable energy, the cooperative also launched several progressive educational programs to benefit the local community. We support COMISUYL as it works toward its dual aim of improving the livelihoods of its members and their families while simultaneously providing quality coffee to the international marketplace. They produce a bean that both respects the environment and delights the taste buds of consumers all over the world.

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THE ROAST

Our coffee is roasted quite dark – yielding a sweet and powerful taste with hints of caramel and chocolate. Paired with the fruity and complex notes from the origin, the final coffee works extremely well as both a stand alone espresso and in a latte.

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THE COFFEE

When our juicers, who are all trained baristas, serve the coffees to our guests, we don’t do “small” or “large” sizes. Instead, we use a range of unique and vibrant colors to indicate the sizes of our coffee beverages – this makes communication more effective and includes the guest in the JOE universe.

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Latte art is of course a huge focus when it comes to our coffee education. Our chief barista even hosts biannual latte art competitions in all markets where the best baristas are competing for glory and respect among their peers. We believe that a well-served coffee with a beautiful design is just worth much more.

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So stop by our first DC store on 1500 K St NW and get a taste of JOE’s coffee universe.

Opening hours:

Mon-Fri 6am-9pm; Sat-Sun 8am-8pm

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New York Coffee Festival

Last weekend I (Daniëlle) was in the Big Apple for the New York Coffee Festival that I was covering for Perfect Daily Grind (you can read the article about some great coffee conversations I had here)! Unfortunately Lauren couldn’t make it but I think I convinced her that next year she can’t miss it. Or better, maybe DC can host a festival!!

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There were over 70 vendors, and there was also a latte art station, a competition corner, a lab for lectures/workshops, a coffee art gallery, and a stage for live music surrounded by couches and small trees.

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The folks from Swing’s Coffee and Ceremony Coffee were up there for part of the festival – DC Coffee representing! I was busy tweeting, instagramming (IG Stories), periscoping (my first time!), photographing, and interviewing, but of course did manage to take note of what District of Coffee may be interested in.

One of the coolest things was the Coffee Art section and I was disappointed I didn’t have an opportunity to ask more questions about it. The art was either about coffee or made with coffee and coffee accessories and it was so intriguing! We’ve seen some cool coffee art at The Wydown and La Mano – what are some other places in the District where we can see art based on coffee?

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I loved meeting up with the folks from Prana Chai. Hello Autumn! I never considered this but their blended spices that are lightly coated in honey go best with nut and soy milks because the fat content in milk masks some of the flavors of the spices. I’m not sure I can ever enjoy chai concentrate again after having tasted their artisanal developed Masala Chai blend.

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Virgin chocolate? We’ve got some great specialty chocolate in DC (Macaw and Undone come to mind) and I loved hearing more about Raaka virgin chocolate from Brooklyn. They don’t roast the beans! I suppose I don’t know anything about the process of chocolate making so perhaps that’s not revolutionary but it sure looked (and tasted) fascinating!

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Although the 69th Regiment Armory was a great venue, it was pretty hot and crowded. Luckily it was just a block away from Madison Square Park and I loved my 45 minute reprieve there. People in DC seem enamored by Shake Shack – I got a burger from their original location and the people watching in the park was fantastic! I love New York parks.

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Back at the Armory I chatted with the folks at Hatch coffee (I had interviewed them for a Perfect Daily Grind piece a few months ago) and tasted their cold brew – I’ve mentioned on the blog before I am not a fan of cold brew but this was crisp and light. And they have a great story about working with farmers to improve the lives of everyone involved in their process. They’re coming to the States first quarter of next year!

Any of you own a Chemex? If not, lucky you for waiting!  They’re now offering personalization through etched glass, the wood grip, the bead around the leather band, and different colored bands. The people working the manual pour overs for Chemex were from the NYU coffee club – have you heard of such a thing? I recently tweeted that I was geeking out about UC Davis and their coffee program hitting the news – Did I miss something about colleges and specialty coffee? Any DC students in a coffee club? I’m seeing a future blog topic here…

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It’s hard to write about festivals for people who weren’t there, and here at District of Coffee we’re not into reviews (I will say… a bit contradictory… Lauren and I are excited about putting together a holiday gift list and there were a few other things I saw at the festival that I’m definitely going to want to talk about at some point.. More to come in a few months)! I’ll sign off with some photos of the trip and by planting the seed that it would be amazing for the DC coffee scene to band together for a festival. Have any of you been to a coffee fest or SCAA expo? We’d love to hear about your experiences!

Stay grounded,

Daniëlle

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